Maximum word count:
English 200 words, French 250 words
Elements:
Headline
Strap
Body
Description:
- An advertisement for an ongoing event, project or campaign at CERN
- Links to the main campaign site, which should host practical information about how to get involved
- Appears on all pages across the CERN website, above the footer
- Describes the who, what, why, where and when of the event
- The point is to drive traffic to another site or sites
- Has an engaging picture
Audiovisual:
None
Example:
CERN open days
On Saturday 28 and Sunday 29 September CERN is opening its doors. Meet the scientists and engineers and discover the facilities of this incredible laboratory. Visits are free and open to everyone.